By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

Are you trying to find an excellent inspiration or a few concept to make your PR and promotions better and leading edge? This publication includes a hundred nice PR rules, extracted from the area s most sensible companies.Ideas give you the gasoline for people and firms to create worth and good fortune. certainly the ability of principles also can exceed the ability of cash. One uncomplicated notion might be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of shoppers. This ebook may be that very catalyst. every one PR inspiration is succinctly defined and is through suggestion on the way it might be utilized to the reader s personal enterprise state of affairs. an easy yet in all probability robust publication for an individual looking new notion and that killer software.

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Extra resources for 100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)

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The company is frequently in the news, however, and recently managed to create a controversial story simply by changing its logo. Starbucks is represented by a mermaid with a forked tail. The mermaid appears on the front of the stores, on the cups, on the letterheads, on the staff’s aprons, and indeed everywhere in the coffee shops themselves. Since the company was founded, the logo has changed several times, but the most recent version caused a furore because the mermaid now reveals rather more of her breasts than was the case on previous logos.

Check on what each journalist likes, and send them that. Never send out a blanket release to everybody—it just creates work as journalists try to figure out the relevance of the story. 38 • 100 GREAT PR IDEAS 19 CREATE A PHOTO OPPORTUNITY They say that a picture is worth a thousand words. For most newspapers and magazines a striking picture can take up more space than a thousand words, and takes a great deal less effort to produce. Getting the photographers along to your media event will make the story a great deal more publishable, and will also create a great deal more interest among your publics.

The company contacted a rock star, an MP, and a comedy actor, all of whom agreed to take part. The company set up a barber’s chair in Parliament Square in Central London, and invited the press to send photographers along. The resultant pictures were widely used, and of course the company was mentioned in many of the stories (although the blade itself wasn’t). The company capitalized on the event by using its own photographs of the occasion in its advertising, so readers made the connection between the company and the stunt.

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100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas) by Jim Blythe


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