By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

ISBN-10: 9814312045

ISBN-13: 9789814312042

Are you searching for a very good proposal or a few suggestion to make your PR and promotions greater and leading edge? This booklet includes a hundred nice PR principles, extracted from the area s top companies.
Ideas give you the gas for people and firms to create price and luck. certainly the facility of principles may exceed the facility of cash. One easy thought may be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of consumers. This publication might be that very catalyst. each one PR notion is succinctly defined and is through suggestion on the way it might be utilized to the reader s personal enterprise state of affairs. an easy yet in all likelihood robust booklet for a person looking new notion and that killer software.

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Be positive at all times—you never know who’s listening. If you are not enthusiastic about your brand and business, nobody else will be: maybe you’re in the wrong business! 36 • 100 GREAT PR IDEAS 18 DEVELOP ALL THE ANGLES Truly newsworthy stories are golden opportunities, and do not often appear in most firms. Yet many newsworthy events or actions are only reported in one or two places, simply because the person handling the PR has not been sufficiently active in thinking through the possibilities.

Even children form clear brand associations at a very early age, so why not try to get to them before the competition does? Of course, finding a suitable vehicle for doing so is the problem. Children are not big media consumers (apart from television) and are unlikely to read a press release. The idea Many companies sponsor sports teams: in fact as a PR exercise sports teams and sports events are probably the commonest forms of sponsorship. Children obviously see this type of sponsorship, and are certainly not immune to it: but how about sponsoring something the children themselves see as something for themselves?

For the astute PR person, this can provide an opportunity to hijack the publicity and piggyback a PR campaign on the strength of it. The idea A large American cellphone company arranged a major PR campaign to publicize its launch of what was then the world’s smallest cellphone. A chain of restaurants cashed in on this by announcing a ban on all cellphones in its establishments, on the grounds that they annoy other customers. The press picked up both stories, and asked the cellphone company to comment on the ban: stupidly, they refused to do so, and the press therefore ran with the story of the ban without mentioning the new telephone at all.

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100 great PR ideas : from leading companies around the world by Jim Blythe


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